BRAIN, BEHAVIOR, BUSINESS

AND
BUSINESS TO HELP SOCIETY
HARNESSING THE POWER OF NEUROSCIENCE
OUR MISSION
APPLY KNOWLEDGE ABOUT THE BRAIN TO HELP IMPROVE BEHAVIORS
  • HAVE YOU EVER PROMISED TO GO TO THE GYM IN THE COMING WEEKS. BUT FAILED?
  • HAVE YOU EVER DECIDED NOT TO EAT FOOD THAT IS UNHEALTHY FOR YOU. AND DID?
  • ARE YOU, REPEATEDLY, DELAYING SLEEP IN ORDER TO 'FINISH AN IMPORTANT THING THAT CANNOT WAIT'?
  • HAVE YOU EVER SET THE ALARM AT NIGHT FOR AN EARLY MORNING WAKE-UP ONLY REALIZE THAT YOU "DON'T KNOW WHO HAD THE IDEA TO WAKE UP SO EARLY?" THE MORNING AFTER?
  • HAVE YOU FOUND YOURSELF TRYING TO FOCUS ON CONTENT, BUT UNABLE TO REGISTER WHAT YOU ARE LEARNING BECAUSE YOU ARE NOT ENGAGED?
 
"NON NOBIS SOLUM"
THE PROBLEM
MANY OF THE THINGS THAT HURT US ARE CAUSED BY US (UNHEALTHY EATING, SMOKING, RECKLESS BEHAVIOR, ACCIDENTS, LACK OF SLEEP, ETC.).
 
AND... OUR BRAIN IS NOT IDEAL FOR HANDLING THOSE. (SHORT TERM THINKING, INABILITY TO GRASP HIGH-RISK/LOW-PROBABILITY EVENTS, ETC.).
WHAT IF YOU COULD HELP YOUR BRAIN ALIGN WITH QUALITIES THAT IMPROVE YOUR BEHAVIOR?
 
CHANGE BEHAVIOR
RECENT WORKS IN NEUROSCIENCE HAVE UNCOVERED WAYS TO CHANGE BEHAVIOR USING NEUROSCIENCE.
 
THESE INCLUDE HELPING SMOKERS QUIT USING OVERNIGHT EXPOSURE, HELPING PEOPLE ALIGN THEIR INTERESTS WITH ACTIONS BY LEARNING HOW THEIR BRAIN IS ASSESSING REWARD, AND HELPING PEOPLE HANDLE TRAUMA THOUGH NEURAL INTERVENTION DURING SLEEP, AND MORE.
WE USE RECENT NEUROSCIENCE FINDINGS TO HELP INDIVIDUALS LEARN HOW TO REGULATE AND CHANGE BEHAVIORS
NEURAL EFFECTS OF SCARCITY ON PERFORMANCE
POVERTY IS NOT JUST A FINANCIAL STATE. IT IS ALSO A MENTAL STATE. WE MAKE MORE MISTAKES AND HASTY DECISIONS WHEN WE EXPERIENCE SCARCITY.
TRAINING ORGANIZATIONS TO RECOGNIZE WHAT HELPS INDIVIDUALS AND HELPS BUSINESSES.
DIVERSITY
DIVERSITY IN TEAMS AND ​ORGANIZATIONS HAS PROVEN BENEFICIAL TO ORGANIZATIONS. HOWEVER, DIVERSITY IN THINKING IS MUCH HARDER TO QUANTIFY WITHOUT THE TOOLS OF NEUROSCIENCE.
WE HELP COMPANIES ASSESS THINKING STYLES USING NEURO-IMAGING, TO INCREASE THE NEURO-DIVERSITY IN GROUPS.
RISK ASSESSMENT
PEOPLE ARE OFTEN BAD AT ASSESSING FINANCIAL RISK, ESPECIALLY WHEN UNDER STRAIN.
YET MOST FINANCIAL INSTITUTIONS ASK US TO MAKE DECISIONS ABOUT OUR RISK TOLERANCE REPEATEDLY (ESPECIALLY IN TIMES OF VOLATILITY).
THIS LEADS TO MISTAKES THAT CAN HARM BOTH LENDERS AND BORROWERS.
WE TRAIN LENDERS AND INDIVIDUALS ON WAYS TO UNDERSTAND THEIR TRUE FINANCIAL RISK TOLERANCE BASED ON HOW THEIR BRAIN PERCEIVES RISK.
LEARNING
RECENT FINDINGS IN NEUROSCIENCE HAVE IDENTIFIED WAYS TO IMPROVE AND STRENGTHEN THE WAYS BY WHICH OUR BRAIN LEARNS. THIS CAN BE APPLIED IN CLASSROOMS TO OPTIMIZE THE LEARNING AND AID TEACHERS IN GETTING FEEDBACK ON THEIR STUDENTS' EXPERIENCE - IN REAL TIME.
WE HELP LEARNING INSTITUTES IMPROVE THEIR EFFICACY BY ASSESSING THE ENGAGEMENT OF STUDENTS WITH THE CONTENT LEARNED AND HELP IMPROVE INFORMATION REGISTRATION.
IDENTIFY OPTIMAL DECISION MAKING STATE
DO YOU KNOW YOUR 'DECISION MAKING STYLE'?
SOME PEOPLE MAKE BETTER DECISIONS IN THE MORNING, SOME IN THE EVENING. SOME WHEN HUNGRY. SOME FULL. SOME IN THE EVENING. SOME EARLIER. SOME WHEN ALONE. SOME WITH OTHERS' ADVICE. JUST BEFORE THE DEADLINE. MUCH EARLIER. WHEN IN AN EMOTIONAL STATE. WHEN FEELINGS ARE SUPPRESSED.
WE USE BRAIN ASSESSMENT TO HELP INDIVIDUALS IDENTIFY THEIR OPTIMAL DECISION MAKING STATE.
 
GET INVOLVED
IF YOU WANT YOUR BUSINESS TO BE PART OF OUR PROGRAMS CONTACT US HERE.

I AM

A BUSINESS

NOTES:
  • THE NEUROSCIENCE AUDIT PROGRAM IS NOT-FOR-PROFIT.
  • THE PROGRAM REQUIRES A 6-MONTH COMMITMENT FROM YOUR ORGANIZATION.

I AM

AN INDIVIDUAL

CURRENTLY B-CUBE ONLY WORKS WITH BUSINESSES TO HELP INDIVIDUALS IN ORDER TO BROADEN OUR REACH, EXPAND THEIR MARKET SHARE AND IMPROVE INTERNAL DECISION MAKING.
HOWEVER, WE DO HAVE A SINGLE SUMMER WORKSHOP WITH A COHORT OF INDIVIDUALS - LAUNCHED ANNUALLY (IN JULY-AUGUST).
TO APPLY TO BE PART OF THE SUMMER PROGRAM LEAVE YOUR INFORMATION HERE.

I AM

A NEUROSCIENTIST

WE HAVE TWO PROGRAMS FOR NEUROSCIENTISTS WHO ARE INTERESTED IN GETTING INVOLVED WITH B-CUBE:
1. MONTHLY TRAINING AND IDEATION
WE HOLD A MONTHLY MEETING WITH NEUROSCIENTISTS (LOCATIONS: NEW YORK, LOS ANGELES, AND ONLINE), WHERE WE BRAIN-STORM WAYS TO HELP  EXPAND OUR REACH AND OFFERINGS.
2. CONNECT ACADEMICS WITH BUSINESSES
WE HELP ACADEMICS EXPAND THE REACH OF THEIR NEUROSCIENCE RESEARCH, AND CONNECT WITH ORGANIZATIONS THAT CAN BENEFIT FROM THEIR FINDINGS.
CURRENTLY, WE FOCUS PRIMARILY ON THOSE 4 DOMAINS: RISK ASSESSMENT (HELP FINANCIAL ORGANIZATIONS IMPROVE INDICATORS OF ERRORS IN RISK-ASSESSMENT), SLEEP  (HELP INDIVIDUALS IMPROVE SLEEP QUALITY USING SLEEP LEARNING), DECISION MAKING (ASSESS DECISION-MAKING PROFILES TO IMPROVE ALIGNMENT BETWEEN INTERESTS/OUTCOMES), MENTAL DISORDERS IDENTIFICATION (EARLY DETECTION OF MENTAL DECLINE).
IF YOU ARE INTERESTED IN HELPING US EXPAND OUR KNOWLEDGE OR APPLICATIONS IN ANY OF THOSE FIELDS, CONTACT US HERE.
WE PAIR INVESTORS IN NEUROSCIENCE RESEARCH WITH ORGANIZATIONS THAT HELP IMPLEMENT OUR SOLUTIONS TO BENEFIT SOCIETY.
IF YOU ARE INTERESTED IN LEARNING MORE ABOUT THE 'PLEDGE' PROGRAM CONTACT US HERE.

I AM

AN INVESTOR

 
redbull.png
logo.png
TABLORA. HELPING RIDE-SHARE DRIVERS INCREASE PERCEIVED SAFETY EVALUATION.
TRANSUNION. IMPROVE THE INTERACTION WITH LOW-CREDIT INDIVIDUALS TO INCREASE THEIR CHANCE OF RECOVERY.
 
C-HEDGE. HELPING CLIMATE SCIENTISTS EDUCATE THE PUBLIC ON FUTURE EVENTS THAT ARE HARD TO IMAGINE.
 
POPTECH. NEUROSCIENCE EDUCATION OF THE POPTECH FELLOWS.
NUCLEAR THREAT INITIATIVE (NTI). HELPING IDENTIFY WAYS TO EDUCATE THE PUBLIC ON HIGH-RISK/LOW-PROBABILITY EVENTS.
RED BULL. USING NEUROSCIENCE TO IMPROVE SELF-CONTROL IN ATHLETES DURING TRAINING.
JAYBIRD. USING NEUROSCIENCE TO ENHANCE COACHING DURING SPORTING AND ATHLETIC TRAINING.
BIG CHANGE. IDENTIFYING WAYS TO IMPROVE CLASSROOM EXPERIENCES USING NEUROSCIENCE.
download.png
25498460_10156992947208642_7613425276073
nti-logo-color.png
01.png
ThinkAlike-Website-Logo-1.png
citi-logo-transparent.png
sssc.png
viacom.png
fulllogo-e7df891c53e3bf0ca23fe4701f9f759
2000px-Amazon_logo_plain.svg.png
new-google-favicon-512.png
FERRARI. BUILDING A NEURAL DEVICE TO COMMUNICATE WITH CARS TO DECREASE RESPONSE TIME IN EMERGENCY SITUATIONS..
 
THINKALIKE. ASSESSING PUBLIC SERVICE ADS TO IMPROVE COMMUNICATION USING NEUROSCIENCE.
 
CITI. HELPING INDIVIDUALS IN LOW-INCOME POPULATIONS ESTIMATE FUTURE FINANCIAL RISKS BY ASSESSING THE PERCEIVED/REAL RISKS IN THE BRAIN.
SS&C. IMPROVING LEARNING BY ASSESSING THE BRAINS OF STUDENTS IN REAL TIME.
VIACOM. USING NEUROSCIENCE TO IMPROVE DATA ANALYTICS USING "SENSORY ADDITION".
 
FOUNDER'S PLEDGE. IDENTIFYING WAYS TO ALIGN CHARITY DONATIONS WITH PLEDGERS' VALUES.
AMAZON + GOOGLE. LEVERAGING LARGE=SCALE DATASETS TO IMPROVE MENTAL DISORDERS ASSESSMENT.
B-CUBE PARTNERS
SAGOL NEUROSCIENCE NETWORK

We operate a 100% MODEL, which means we charge no fees and no commissions. Everything we do is completely free. This is made possible by our incredible partners and private donors whose support covers our running costs and allows us to operate no cost for everyone else.

2018

IMPLEMENTED SOLUTIONS

_

DONATIONS

$

_

 

2019

IMPLEMENTED SOLUTIONS

_

DONATIONS

$

_

2020

IMPLEMENTED SOLUTIONS

_

DONATIONS

$

_

100

New Projects

50

2016

2017

2018

2019

2020

NEUROSCIENTISTS

NEUROSCIENTISTS

_

19

CURRENT

GOAL

COMPANIES

16

_

GET IN TOUCH

WE WANT TO LEARN FROM YOUR BRAIN

 
B=CUBE IS A NOT-FOR-PROFIT ORGANIZATION THAT AIMS TO CHANGE BEHAVIOR USING NEUROSCIENCE.
B-CUBE 2019